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Our research has shown that Saudi customers specifically seek these credibility indicators:
A clothing brand achieved a 93% increase in mobile conversion after executing these improvements:
During a marketing workshop in Eastern Province last month, I was surprised when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and training matter enormously in this field.
A while back, I was sitting in this fancy office in Riyadh (you know, one of those places with the glass walls and pretentious modern art), nodding along as an agency assured me the world. Six months and fifty thousand SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the outcome I was hoping for! ♂️
I suggest classifying competitors as:
New threats (new companies with disruptive capabilities)
Team members with professional digital marketing credentials
Specialized departments (not one person doing everything)
Proper project management systems
Experience with Saudi regulations and legal requirements
Begin by identifying ALL your rivals – not just the obvious ones. Throughout our analysis, we discovered that our most significant competitor wasn't the well-known brand we were monitoring, but a recent startup with an innovative strategy.
For a store owner, we found that their spoken question discovery was constrained because they had prepared primarily for foreign language queries. After adding customized Arabic voice search enhancement, their findability improved by two hundred seventeen percent.
I currently utilize several applications that have substantially upgraded our competitor analysis:
Their capabilities encompass:
Let me tell you, Cafehakuta.Com I've been through the hellish experience of hiring the incorrect marketing agency TWICE before eventually finding one that delivered results. Trust me, it's a mistake you don't want to make when establishing your brand in Saudi Arabia's competitive market.
Key considerations:
Helping a hospital, we rewrote their content to feature entire queries that users would actually ask, such as "Where can I find a dermatologist in Riyadh?" This strategy increased their spoken question discovery by 73%.
I use a straightforward spreadsheet to track our competition's pricing changes on a regular basis. This has already allowed us to:
Two quarters into business, our conversions were dismal. It wasn't until I accidentally a comprehensive report about our industry that I understood how ignorant I'd been to the market realities around us.
Key improvements included:
Essential delivery findings:
For a high-end accommodation company, we developed a messaging approach with meticulous attention to native tongue subtleties. This technique improved their interaction levels by over one hundred eighty percent.
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